Branding
Print Design
Exhibition Design
Design Philadelphia 2021’s theme of “transformation” comes to life through this exhibition design for Westphal College of Media Arts & Design. This exhibit utilizes angled panels with messaging that shifts from different perspectives to demonstrate this theme and connect the university with its bold descriptors. Meanwhile, the original interlocking arrow pattern acts as a wayfinding element, encouraging viewers to move around the exhibit to see the shifting designs, as well as view the student work displayed on its adjacent panels.
